Cadence for Mortgage

The CRM around your mortgage journey.

Engage borrowers, automate follow-up, route opportunities, and manage relationships before, around, and after the LOS.

Lead→Engagement→Qualification→LO→Application→LOS→Close→Retention

Cadence is CRM. Your LOS remains the system of record for loan origination.

Architecture

Cadence manages the relationship. Your LOS manages the loan.

Designed to work alongside leading LOS platforms including Encompass, Mortgage Cadence, MeridianLink, Calyx, and others.

Cadence

AcquireEngageQualifyRouteConvert

Your LOS

ApplyProcessUnderwriteClose

Cadence

EngageRetainGrow

Cadence is CRM. Your LOS remains the system of record for loan origination.

Lead→Engagement→Qualification→LO→Application→LOS→Close→Retention

Capabilities

What teams run in Cadence

Borrower engagement

Respond within seconds across SMS, email, voice, and chat with full conversation history.

LO distribution

Route leads to the right loan officer by product, license, geography, or availability.

Application readiness

Track documentation, nudge stalled applications, and surface what is blocking progress.

Compliance-minded workflows

Consistent, auditable communication patterns built for regulated lending teams.

Pipeline visibility

See where borrowers are stalling and which opportunities need a next action today.

Retention and recapture

Lifecycle automation for rate opportunities, anniversaries, and re-engagement.

In the product

Context, conversation, and the next action in one record.

Cadence keeps the customer relationship moving with the record, the conversation history, and the recommended next step in the same place.

Customer record

Updated 3 min ago

Contact

Jessica Pearson

Type

Refinance

Amount

$412,000

Owner

M. Alvarez

Pipeline

Retail · Qualification

Application

Step 2 of 6

LeadEngagedQualifiedApplicationClosed

Record

ContactJessica Pearson
OpportunityRefinance · $412,000
StageQualification
WorkflowRefinance nurture

Cadence AI · in record

Intent detected: high. Borrower confirmed interest and asked about documentation twice in 24 hours.

Send document checklistRecommended
Book 2:00 PM callbackSuggested
Advance to ApplicationSuggested

Ready to know what happens next?

See how Cadence can bring customer relationships, conversations, AI, and automation into one intelligent CRM.